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Logos

Core Rewards 

Core rewards logo was designed for a new loyalty rewards scheme offering Best-one customers special promotions on a variety of everyday core products. The idea is the logo looks like a shelf holding all the key products that are on offer.

Bestway Export 

Rebranded the Bestway Export logo. The logo needed to be updated to show that the company exported around the world which the existing logo didn't. It was flat and old fashioned and needed to have a fresh look and feel in order to compete with its competitors.

Bestway Vans Direct

When P&H went into administration Bestway bought Van Sales side of the business. It was rebranded Bestway Vans Direct and required a logo that encompassed both the Bestway Wholesale branding and the vans delivery service.

Voice of the Customer

Bestway wanted to relaunch their customer satisfaction survey with a new look and feel as they were updating the questions they were asking the customers and wanted to make the company aware of the changes.

Bestway Core Values

Bestway wanted to launch new company values to help transform its culture. The Core Values included:

  • Everyone’s voice matters

  • Champion what’s right

  • Be proud of what you do

  • We are one family

It needed integrate into the overarching master-internal brand - Forward As One (see left). They wanted symbols that would be recognised for what they represented to alone but also collectively.

Serious About Service - Our People's Favourite Awards

The Serious About Service awards is an internal awards event that Ladbrokes holds every year. The brief was that it should be a celebration of people achievements. This concept steams from the idea of a fireworks and ticker tape explosion. Often used in celebration of a win in sports.

Ladbrokes - The Nation's Favourite Values

March 2016 saw Ladbrokes launch a new identity -The Nation's Favourite. The new identity broke down in to 4 core values:-

  • We’re passionate about sport

  • We love our history but want to create the future

  • We’re obsessed with service

  • We don’t take life too seriously

These are represented by the 4 colours with icons that describe the value. They had to work as a collective but also individually.

Babeltots Ltd

Designed for a website that specialises in selling foreign language speaking toys for babies and toddlers.

Stephanie Senior Portfolio

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