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Cheltenham is the most prestigious event of the sporting calendar.
For many years Ladbrokes have been the proud sponsors of The World Hurdles race, the biggest race of the Thursday meet.
It’s an opportunity for Ladbrokes to brand the whole of Cheltenham, including the course, town centre, local bars, pubs and restaurants.

Welcome to Cheltenham

Entrance to Cheltenham
Welcome signs to the Cheltenham Festival

Pub & bars branding
A selection of bars & pubs are branded for the event offering bets vouchers

Welcome to Cheltenham
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Cheltenham Festival
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